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Photo Courtesy of Boston Globe |
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Paying It Forward
For Bill Cummings, A58, philanthropy is investing with vision
by Leslie Limon
Bill Cummings smiles as he finishes up his management tour
of “The Shoe,” clearly satisfied with what he
sees. Cummings Center, as it is now called, is the jewel
in the crown of Cummings Properties LLC, Cummings’ real
estate development and property management corporation.
For more than a decade, The Shoe stood as the dilapidated
shell of the historic United Shoe Machinery plant (hence
the nickname) in Beverly, Massachusetts. Fortunately, it
was too big to demolish. Cummings and a colleague watched
as the original $30 million asking price kept falling. Once
it got down to $5 million—“practically a giveaway,” he
says—they decided to offer a half-million dollars.
A year later they ended up as owners. It was only when they
started cleaning up the property that they began to form
a clear concept of what could be done with it. That included
the decision to remain true to the pioneering design of original
architect Ernest Leslie Ransome.
As he tells the story, Cummings’ forthright demeanor
belies the fact that he’s talking about a
multiple-award-winning, two-million-square-foot “corporate
campus” of about 370 businesses that contribute more
than 4,000 jobs to the local economy. Also absent from the
conversation is any mention of the substantial risk Cummings
Properties shouldered as the project’s sole investor,
financing both the purchase and $60 million in renovations.
This success story and Cummings’ modest telling of
it are both emblematic of everything this self-made businessman
has touched. It was his knack for seeing the possibilities
and his fearless instincts that led him to build a highly
profitable corporation literally from the ground up. Yet
at this chapter in his life, he prefers to spend his time
transforming profitability and personal wealth into philanthropy.
In 1986, Cummings and his wife, Joyce, established Cummings
Foundation, Inc., a private operating foundation, with company
and family assets. Tufts became one of the foundation’s
beneficiaries. Last summer the university received a $50
million gift—the most generous in its history to date.
The gift will benefit the veterinary school, and Tufts, in
recognition, renamed the school Cummings School of Veterinary
Medicine on May 5. “There’s so much more to a
veterinary school than people think,” says Cummings. “It’s
so important to medicine that we have the research that goes
on all over Tufts, and that includes the veterinary school
in a very major way.”
To Cummings, “giving back” often means “paying
it forward,” investing in projects with promising futures.
It’s a philosophy that had led to many generous ventures,
including endowing the Cummings Family Chair in Entrepreneurship
and Business Economics at Tufts. “I wanted to establish
something that would help students develop the skills necessary
to run a business,” he says. His philosophy is underscored
by the fact that the Cummings Properties—entrepreneurial
long before the word became fashionable—sometimes offers
rent-free space to early-stage entrepreneurs for the first
three months, then greatly reduced rent for the next six.
Making sure people have the knowledge and skills they need
going forward, he says, is “one of the more rewarding
things we can do—to give them the same kinds of opportunities
I myself had to learn and grow.”
Growing up in Medford, Cummings learned early in life that
sound investments begin with old-fashioned Yankee thrift.
His father was a house painter, but by working hard and saving
wherever they could, his parents earned enough money to eventually
own a two-family house free and clear. Their financial acumen
rubbed off on him. Just six years out of Tufts he’d
already saved enough to invest in his first business venture.
Cummings never gave Tufts—or any college, for that
matter—much thought, and says he attended Tufts almost
by accident. Urged by a good friend from elementary school,
Joe Hansen, he applied to Tufts “mostly because back
then it didn’t cost anything.” He drove Hansen
to campus for his interview with Admissions Director Grant
Curtis, and waited outside the office in Ballou Hall. Curtis
emerged with Hansen, greeted Cummings, and asked him about
his college plans. When Cummings told him he’d applied
and taken his SATs, Curtis invited him in for a chat.
At the end of the interview, Curtis told Cummings to take
the achievement tests, and if he did well on them, he’d
have a spot at Tufts. He did take them, but it turns out
he didn’t need to. Returning home the same day he took
the tests, he found an acceptance letter waiting. He attended
Tufts mostly as a commuter student and graduated with a B.S.
in business administration, a major then offered within the
economics department, after meeting the requirements for
an economics degree.
“College, for me, was all about maturing, and I grew
up while I was at Tufts,” recalls Cummings. He learned
to evaluate the choices he was making for himself by testing
them with people he wanted to emulate. He also developed
writing skills, learned business law fundamentals, and developed
people skills that “I’ve used all my life in
business,” he says.
During his senior year, Vicks Chemical Company (the makers
of Vicks Vaporub™) recruited Cummings into a sales
training program. He wryly remembers his $70-a-week starting
salary, but breaks into a grin as he talks about life on
the road (which, coincidentally, paralleled that of Beat
Generation writer and one-time Vicks employee Jack Kerouac).
He started work four days after graduation, traveled throughout
30 states, and “slept in a hotel or motel every night
until Christmas Eve,” he recalls. “To a 21-year-old,
it was fantastic.” He also relished the responsibility
of getting his own territory all to himself. Describing his
experience at Vicks as “extraordinary,” he is
particularly grateful for the training he received, including
a manual he still uses as a reference tool for junior employees
at Cummings Properties.
After three years Cummings was ready to return to New England.
Through a Tufts classmate, Don Knox, he landed at Gorton’s
of Gloucester (the fish stick giant), going “from one
smelly product to another,” he chuckles. Ironically,
it
wasn’t long after he joined that firm that he was transferred
to the northwestern states to sell institutional seafood
products. But not before he and his friend traveled throughout
New England to introduce Mermaid Fish Emulsion Fertilizer.
The highlight of this venture came when they hatched the
brilliant idea to conduct a totally unsanctioned “road
test” of the fertilizer in the Route 128 Gloucester
rotary. They generously applied it in a big “X” across
the grassy center. Over the next few weeks, a lush green “X” emerged,
to the wonderment of the locals.
Cummings spent the next three years at Gorton’s, closely
mentored by top executives. But then he was passed over for
a promotion because of his youth, an oversight that disgruntles
him even today. “I was told outright that I was more
qualified, and that everyone loved me. I was impatient. I
didn’t want to wait, and didn’t think I should
have to.” So he left.
The opportunity to own his own business presented itself
soon after his return from a post-Gorton hiatus that took
him to Europe for four months. His dad—who may have
started to wonder what would become of his college-educated
yet footloose son—suggested he look into buying Old
Medford Foods, a very old local business that manufactured
fruit punch concentrate, knowing the owner was about to retire.
Cummings always knew he wanted to have his own business,
but had no fixed idea about what it would be. He talked to
the owner and decided he could not only handle the business
but do it better. He bought the firm with $9,000 in savings,
renting the space from the former owner for $50 a month.
Then he got down to work, drawing on his sales skills to
convince two local customers—Harvard and MIT—to
offer fruit punch as a more economical alternative to milk
in campus dining halls. That done, it was a simple matter
to convince several hundred other schools—including
his own alma mater—to follow suit.
Construction and development never entered into Cummings’ early
life, though he acknowledges that he always coveted “nice
trucks and toy steam shovels in my sandbox, but never had
them.” Today, he occasionally indulges the little kid
in him by hopping onto real bulldozers or excavators and
operating them—which is easy enough to do when you’re
the boss. It was also easy, after the construction bug bit
him in the late 1960s, to convince his wife Joyce that it
was for the sake of then young sons Daniel and Kevin that
he was visiting construction sites on Saturday mornings. “They’d
come look at buildings with me,” he grins, “and
we’d poke around. We learned a lot about how buildings
were put together.”
Cummings Properties began in 1969 with the construction of
Cummings Park, followed by the adjacent Tower Office Park,
in Woburn, Massachusetts. Cummings still recalls the thrill
of turning on the water in his first building for the first
time. “Bringing water in, and all the utilities that
people would use on a daily basis—it was great. We
were connected to the world.” Today, the corporation
operates nearly eight million square feet of office and research
space, as well as luxury condominiums and other residential
properties, in ten metro Boston communities. Cummings explains
that his extraordinary success comes from being able to take
calculated risks, and knowing how to draw on others’ strengths. “Whenever
I find people who know more about something than I do—even
if I started them out myself—that’s strong,” he
notes. “I like to foster the attitude that, whatever
idea you have, if you do it alone, it will be only 80 percent
as good as it could be. To do better than 80 percent, talk
about it with someone else and grow the idea.”
Most of the corporation’s investment portfolio has
been donated to Cummings Foundation to support philanthropic
activities. These include New Horizons, two not-for-profit
retirement/assisted living communities serving about 500
elders; and the McKeown Scholars Program, which awards college
scholarships in the communities where most of the company’s
500 employees live. Income from the donated properties builds
the foundation’s asset base, which now exceeds $500
million. Why such a strong focus on philanthropy? Cummings
says it was his parents who taught him the value of giving
back. “Besides,” he shrugs, “Joyce and
I certainly have all we want and need. And our kids (Daniel,
Kevin, Marilyn, M97, and Patricia, J97) are all accounted
for.”
Today, Cummings and his wife spend much of their time working
for the foundation. Since the early 1990s he has also published
community newspapers, joined boards of directors, and has
even been licensed as an auctioneer and a justice of the
peace. Their children are grown, giving the couple time to
travel through Europe, Asia, and South America. In New Zealand
he indulged his penchant for calculated risk with a memorable
bungee jump into a Queenstown gorge. On that same trip, though,
Joyce had to talk him into a jet-boat ride that he felt was
hugely overpriced. “We experienced roaring through
river rapids at 80 miles an hour, flying up out of the water
over sandy spits, and splashing back down into the river
on the other side of the spits,” he recalls. “I
told Joyce that I never would have dreamt that a 30-minute
boat ride could be well worth the $75. But it was.” Which
just goes to show you: he knows a good investment when he
sees it.
Leslie Limon is a freelancer who writes for higher education.
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